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Jan 22 - Marketing in the Digital Era is a Course

Jan 22 - Marketing in the Digital Era

Jan 9, 2022 - May 31, 2022
4 credits

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Full course description



To introduce students with the fundamentals of digital marketing, digital strategies’ formulation and implementation, as well as to understand the different types of digital channels and platforms.





Wardah Hakimah binti Haji Sumardi



Online forums will be used to support the scaffolding of knowledge, understanding and abilities. The teaching style will include video conferencing, discussion forums and activity based learning techniques. The focus of the teaching style will be determined through learning diagnostics, undertaken by students, which will identify learning styles needs. A cooperative learning framework is used as a means of supporting equity for both teaching and learning styles.

Video Overview

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What you get


  •        Evolution of marketing concept
  •        Developing  marketing strategies
  •        The marketing environment
  •        Marketing research
  •        Target market analysis
  •        Consumer Behaviour
  •        Product Decisions
  •        Place Decision
  •        Promotion Decision
  •        Price Decision
  •        Digital marketing: overview and current trendsDigital media and its effect on marketing mix