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Jan 19 - Brand Management is a Course

Jan 19 - Brand Management

Started Jan 20, 2019
4.0 credits

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Full course description


This module aims designed to provide students with knowledge on the brand concept, the roles and functions of brands in the marketplace, marketing strategies to build brand equity and importance of brand equity to sustainability of the brand and creation of competitive advantage.


Dr Leong Vai Shiem



Online forums will be used to support the scaffolding of knowledge, understanding and abilities. The teaching style will include video conferencing, discussion forums and activity based learning techniques. The focus of the teaching style will be determined through learning diagnostics, undertaken by students, which will identify learning styles needs. A cooperative learning framework is used as a means of supporting equity for both teaching and learning styles.

Video Overview

What you get

  • Brands and brand management

  • Brand resonance

  • Brand elements to build brand equity

  • Brand diversity

  • Marketing programs and communications to build brand equity

  • Brand equity measurement and management system

  • Brand architecture strategies

  • Managing brands over geographic boundaries and market segments

  • Sustaining a brand long term

  • Brand equity brand identity and brand positioning