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Aug 19 - Applied Business Research is a Course

Aug 19 - Applied Business Research

Aug 2 - Dec 21, 2019
4.0 credits

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Full course description

Description

The aim of the module is to provide students with foundation in the design and implementation of well-structured computer programs.

Instructors

Pg Dr Siti Rozie Pg Hj Idris

Format

Online forums will be used to support the scaffolding of knowledge, understanding and abilities. The teaching style will include video conferencing, discussion forums and activity based learning techniques. The focus of the teaching style will be determined through learning diagnostics, undertaken by students, which will identify learning styles needs. A cooperative learning framework is used as a means of supporting equity for both teaching and learning styles.

Video Overview

To register for our latest intake fill in the Application Form now https://ubd.qualtrics.com/jfe/form/SV_8GFZztwBtptdJcx


What you get

  • Introduction to business research
  • Business research design and methodology 
  • Problem definition and preliminary data gathering 
  • Framework development and research objectives
  • Research design and planning in business perspectives
  • Qualitative and Quantitative research methodology, data gathering and analysis
  • Basic Statistics, measurement of variables and scaling, reliability, validity 
  • Questionnaire design and sampling
  • Quantitative data analysis and interpretation
  • Research report preparation & presentation