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Media Ethics (January 2017) is a Course

Media Ethics (January 2017)

Started Jan 5, 2017
4.0 credits

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Full course description


The purpose of this module is to study media issues in the light of ethical and moral theory. We will discuss ethical issues involving the media both from the perspective of outsiders (the audience) as well as insiders (people working within the media). The objective of this course is to develop in students an ability to critically evaluate objectives, policies, and current norms of different media using diverse ethical theories.


James McLellan 

James is a senior lecturer in English Language and Linguistics at the University of Brunei Darussalam (from 2011 to present, and formerly from 1990-2002). Current teaching responsibilities include; Language Issues in Brunei, World ‘Englishes’, Language Acquisition, Analysing Talk and English in Multilingual Societies in SE Asia.

His PhD is from Curtin University of Technology, Perth, Australia, on the topic of Language Alternation in two Brunei online discussion forums.

He previously taught languages (French, German, English) at secondary and tertiary levels in the UK, France, Malaysia, Aotearoa (New Zealand) and in Brunei Darussalam. His major research interests include: Malay-English code-switching, especially in electronically-mediated discourse; language maintenance and shift in the context of Borneo with particular reference to the Bidayuh community in western Sarawak; language policy and planning in multilingual societies, and South-East Asian varieties of English, including English as a lingua franca (ELF). He is preparing a sole-authored book entitled "Explorations in Interlingual Dynamics" which will challenge the notion of language as self-contained autonomous systems.  


Online forums will be used to support the scaffolding of knowledge, understanding and abilities. The teaching style will include video conferencing, discussion forums and activity based learning techniques. The focus of the teaching style will be determined through learning diagnostics, undertaken by students, which will identify learning styles needs. A cooperative learning framework is used as a means of supporting equity for both teaching and learning styles.

Video Overview

What you get

The issues to be explored include:

  • truth-telling
  • offensive content
  • anti-social behaviour
  • stereotyping
  • censorship
  • military issues
  • handling sources
  • covering politics
  • economic pressures and social responsibility
  • conflicts of interest
  • privacy
  • confidentiality