The aim of this module is to provide students with theoretical and practical appreciation of marketing knowledge that stimulate consumers' cognition, affection and behavioral consumption of products. In depth analysis of marketing practices and trends will allow students to understand important marketing applied in marketplace.
For January 2018, Wardah Hakimah Binti Haji Sumardi
Online forums will be used to support the scaffolding of knowledge, understanding and abilities. The teaching style will include video conferencing, discussion forums and activity based learning techniques. The focus of the teaching style will be determined through learning diagnostics, undertaken by students, which will identify learning styles needs. A cooperative learning framework is used as a means of supporting equity for both teaching and learning styles.