Full course description

Description

This module aims to explore how economic and political forces influence production of media content of Media organizations at local and international levels. The module examines economic concepts such as market and competition as they relate to media organizations; emphasis will be made on the effect of advertising and marketing considerations on news decision-making. The module will also explore technological advances and convergence of media forms and their impact on media output.

Instructors

Mayyer Ling binti Mohammad Tony Ling

Mayyer Ling binti Mohammad Tony Ling is an assistant lecturer in the English Studies Programme, Faculty of Arts and Social Sciences, Universiti Brunei Darussalam. She obtained her First class degree in Bachelor of Arts (English Language and Linguistics) from Universiti Brunei Darussalam in 2013. She later obtained a Distinction for Masters of Arts (Applied Linguistics) from University of Essex in 2014, specialising in Intercultural Communication. Her research focus primarily lies in the area of Critical Discourse Analysis ranging from traditional print media such as press releases to modern media platforms such as websites, to spoken discourse in professional and intercultural settings. She enjoys working with statistics in her free time and provides consultation on qualitative analyses for researchers in the social sciences.

Format

Online forums will be used to support the scaffolding of knowledge, understanding and abilities. The teaching style will include video conferencing, discussion forums and activity based learning techniques. The focus of the teaching style will be determined through learning diagnostics, undertaken by students, which will identify learning styles needs. A cooperative learning framework is used as a means of supporting equity for both teaching and learning styles.

Overview

To register for our January 2018 intake fill in the Request Information on our Short Courses page - www.ubd.edu.bn/c3l/short-courses.html

What you get

  • Digitalization and its consequences for media economics and media policy
  • Migration of online advertising revenue and its implications on the print industry
  • Online Piracy and other infringements of intellectual property rights
  • Audience shifting from being passive consumers towards active engagement and productivity
  • Technological change affecting the production, distribution and consumption of media artefacts
  • The implications of the shift from mass to niche audiences
  • Changes in distribution channels affecting business models in the commercial media and the viability of public service media
  • Governments, political parties and the media
  • Regulations governing the media and telecommunications industries