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Jan 22 - Strategic Business Management is a Course

Jan 22 - Strategic Business Management

Ended 31 May 2022
4 credits

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Full course description



To provide a comprehensive review of the fundamentals of strategic business management. The module will develop students’ ability to assess, foresight, diagnose and recommend both strategic and innovative actions for the issues and challenges faced by an organization in this digitalization era


Dr. Fairul Rizal bin Haji Rashid 


Online forums will be used to support the scaffolding of knowledge, understanding and abilities. The teaching style will include video conferencing, discussion forums and activity based learning techniques. The focus of the teaching style will be determined through learning diagnostics, undertaken by students, which will identify learning styles needs. A cooperative learning framework is used as a means of supporting equity for both teaching and learning styles.

Video Overview

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What you get

  • Strategy and Strategic Management Process 
  • Evaluating company’s external and internal Environments
  • Stakeholders engagement
  • Foresighting and scenario planning 
  • Generic competitive strategies 
  • Strategic moves in strengthening company’s competitive position
  • Strategic moves for competing in global markets 
  • Strategic information system management and digitalization
  • Building organizational capability that promotes innovative strategy execution